1. What is digital marketing?

  It is the process of promoting goods and services and interacting with potential clients through digital channels like websites, social media, email, and search engines. It makes use of internet channels to expand its audience and accomplish marketing objectives like lead generation, sales, and brand recognition.

2. What categories of digital marketing are there?

1.   Enhancing a website’s organic search engine prominence is known as search engine optimization, or SEO.
2. Paid search engine advertisements are known as search engine marketing, or SEM.
3. Using social media platforms to promote goods or services is known as social media marketing, or SMM.
4. Information marketing is the process of producing and disseminating worthwhile information to draw in   and keep users.

3. Describe SEO and explain its significance to digital marketing.

  The practice of improving a website to rank better on search engine results pages is known as SEO (Search Engine Optimization) . It is crucial since it raises a website’s visibility, encourages organic traffic, and raises the likelihood that visitors will become buyers.

4. Describe a keyword and explain the significance of keyword research.

  Keywords are terms or phrases that people use when searching the internet for information. In order to improve search engine rankings and draw in the correct audience, marketers should generate content that specifically targets popular search phrases connected to their business by conducting keyword research.

5. What is Remarketing?

  It is a tactic that focuses on individuals who have already used your mobile app or visited your website. 

It is accomplished by enticing potential consumers to return and finish a desired action through targeted advertisements on websites like ,Google Display Network and social media.

6.What is the importance of analytics in Digital Marketing?

  Analytics allows marketers to measure and analyze the performance of their digital campaigns, understand user behavior, and make data-driven decisions. Tools like Google Analytics provide insights into traffic sources, user engagement, conversion rates, and more.

7.What is Conversion Rate Optimization (CRO)?

  The practice of improving a website or landing page to raise the proportion of users who finish a desired action—like buying something or subscribing to a newsletter—is known as conversion rate optimization, or CRO. This is accomplished through content optimization, UX/UI enhancement, faster website loads, and A/B testing.

8.Explain Affiliate marketing?

  Affiliate marketing is a performance-based marketing approach in which companies pay their partners or affiliates for referring customers or generating traffic using their links. It products on websites, blogs, and social media in exchange for a commission on each sale. that comes from a link they provided.