1. Global Reach -:digital marketing helps in building connection with customers world wide, breaking all the geographical and language barriers.
2. Cost Effective-: Digital Marketing can be done with lower cost compared to traditional marketing methods .To reach their audience without going over budget, small and medium-sized firms can use internet marketing strategies like SEO, email marketing, and social media advertising.
3. Measurable Result-: All the outcomes are measurable , campaign performance are data driven . Digital marketing tools that offer useful information on campaign performance, customer interaction, and return on investment include Google Analytics, SEMrush, and social media insights.
4. Increased Brand Awareness-: It help in establishing brand and building business as it reaches to large number of customers.
5. Targeted Advertising-:Before performing digital marketing activities research is done then after specific and targeted audience are reached .This guarantees that the appropriate audience will see your marketing efforts.
6. Competitive Advantage -: Tries to Stay ahead of competitors by adopting innovative digital marketing strategies.
7. Real Time Feedback-: Receive instant feedback from customer and method used are allowing for prompt adjustment .
8. Higher Conversions -:Drive website traffic generate leads  which are helpful in boosting sales . When digital marketing strategies are optimized, visitors are more likely to complete desired actions, like buying something or subscribing to a newsletter.
9. Access to Advanced Tools-: Leverage cutting edge technology and automation tools.
10. Faster Time Market-: Quick launch and promote new product and services in the  market help in standing ahead of competitors . 

Through the strategic application of digital and internet marketing, companies can expand their customer base, strengthen their brand, and attain greater success.